Everything must evolve, even finance: discover what crypto can be

We are launching our first global marketing campaign to advance our mission of accelerating crypto adoption so everyone can achieve financial freedom and inclusion.

There has been too much focus on the flaws in the current financial system and not enough on the potential of cryptocurrencies as a driver of financial freedom and inclusion. We are proud to help the world Find out what crypto can be in our first-ever global campaign. It’s about showcasing the incredible potential of cryptocurrencies to transform lives and revolutionize finance around the world.

Driven by education, we seek to inspire. We focus on the tangible, game-changing benefits of crypto today, with an eye toward the limitless possibilities of crypto’s future:

• Crypto is all the time:Forget “Monday to Friday” and “business hours.” Cryptocurrencies allow you to trade, transact, and engage whenever you want.
• Cryptocurrency has no borders:Cryptocurrencies transcend physical and imaginary borders. No matter where you are, you can send funds quickly and easily to any part of the world.
• Crypto is for everyone: It doesn’t matter where you’re from, where you live, or what your credit score is. Crypto is a level financial playing field that benefits everyone.
• Cryptography is permissionless: Crypto is open, inclusive, and not controlled by anyone. Full control of your finances, without stamps or long application forms.
• Crypto is fast:Forget about queues and waiting times, you can send, receive and exchange cryptocurrencies almost instantly.

Our mission is clear: We are here to accelerate the global adoption of crypto so everyone can achieve financial freedom and inclusion.

How? By helping people understand the remarkable advancements that crypto represents and the role it can play in defining the future financial landscape. Why:

Mother London was our creative partner for this campaign.

It’s all about moving forward together and creating a better experience for everyone. As one of the oldest and most trusted cryptocurrency platforms, we’ve seen many competitors come and go. We’ve been in almost every market environment out there, for over a decade. Throughout it all, we’ve never wavered from our mission and cause.

“This is our first global campaign for a reason: for 12 years, we’ve grown organically from a great product built on world-class design and performance, with a foundation of security and customer service,” said David Ripley, CEO of Kraken. “It’s the perfect time for us to move forward and celebrate Kraken as a mission-driven brand for our customers, while helping the next billion people understand what crypto can do for them today and in the future.”

We are laying the foundation for the next wave of cryptocurrencies by reaching out now to the audiences who will be at the forefront of the next wave of crypto adoption. We believe in focusing on facts not hype, education not FOMO, empathy not anxiety.

51% of people say they haven’t bought any bitcoin because they don’t know enough about itand we seek to empower them by provide the necessary knowledge and tools to be part of this transformative journey.

“Kraken has always placed a premium on education and providing customer-friendly resources,” said Mayur Gupta, Kraken’s CMO. “The benefits of cryptocurrency are accessible to everyone, and Kraken is committed to providing beginners with a safe and accessible bridge into this exciting world. We want people to know Kraken and understand that we have always championed the mission of cryptocurrency and are doing what’s best for customers, with a deep commitment to continually improving their experience.”

Join us as we redefine the crypto narrative, putting the power of knowledge and the promise of a brighter financial future in your hands. Get ready to embark on this incredible crypto adventure with us and Find out what crypto can be.

These materials are provided for general information purposes only and do not constitute investment advice, a recommendation or solicitation to buy, sell, stake or hold any cryptoassets, or to engage in any specific trading strategy. Kraken will not make any effort to increase the value of any cryptoassets you purchase. Crypto products and markets are unregulated and you may not be protected by government compensation and/or regulatory protection schemes. The unpredictable nature of cryptoasset markets may result in loss of funds. Tax may be payable on any returns and/or increases in the value of your cryptoassets and you should seek independent advice on your tax position. Geographic restrictions may apply.

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