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Cetera Presents Bitcoin ETF Policy and Advice for Financial Professionals

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Cetera is one of the first wealth management companies to provide comprehensive education, training and resources to meet fast-growing investment products.

The policy represents a “cautious adoption” of Bitcoin ETFs and the latest Cetera offering to help financial professionals better serve their clients and strategically grow their business.

SAN DIEGO, March 14, 2024 /PRNewswire/ — Cetera Financial Group (Cetera), leading financial advisor Wealth Hub, announced today that it has introduced a new policy regarding the use of Bitcoin ETFs in brokerage accounts. The policy includes training and resources designed to help affiliated financial professionals guide their clients in integrating Bitcoin ETFs into their investment portfolios. Cetera is one of the first wealth management firms to roll out a formal policy on bitcoin ETFs, as more investors explore the products and invest in bitcoin.

“As expected, we are cautiously adopting Bitcoin ETFs and have prioritized the development of this important guidance to help our financial professionals implement these products into our clients’ portfolios,” said Matt Fries, Chief Product Officer of Bitcoin ETFs. investment and partner solutions at Cetera. “Today’s investors have increasingly complex needs, and our investment products team is here to support our financial professionals across the entire investment spectrum. We will continue to proactively evaluate the implications of Bitcoin ETFs and related products and modify our policies accordingly, and we look forward to partnering with our financial professionals to adopt Bitcoin ETFs where appropriate with their clients. .

Cetera has approved the following bitcoin spot ETFs for use: Invesco Galaxy Bitcoin ETF (BTCO), Franklin Bitcoin ETF (EZBC), Fidelity Wise Origin Bitcoin Fund (FBTC), and Blackrock iShares Bitcoin Trust (IBIT). Selected funds are sponsored by leading ETF providers with a proven track record of successfully launching new product strategies and are well positioned with established resources, tools and knowledge. The training will be available for financial professionals on Cetera’s award-winning AdviceWorks portal starting March 25.

Cetera’s new program tracks the exponential growth of Bitcoin ETFs among investors. About 50 million people owned bitcoin in February 2024, according to the number of unique addresses with non-zero bitcoin balances. This represents an increase of 20 million users compared to 2023.

Visit www.cetera.com for more information.

About Cetera

Cetera Financial Group, owned by Cetera Holdings (collectively Cetera), is the premier Wealth Hub financial advisory center where financial advisors and institutions optimize their control and value creation. Breaking away from a commoditized and homogeneous IBD model, Cetera offers professionals and financial institutions the latest solutions, supports and services to grow, evolve or transition with a merger, sale, investment or succession plan. Cetera is proud to serve independent financial advisors, tax professionals, chartered administrators, large corporations as well as institutions such as banks and credit unions, providing an established and repeatable model for scalable growth.

Home to more than 12,000 financial professionals and their teams, Cetera oversees more than $475 billion in assets under administration and $190 billion in assets under management, as of December 20, 2023. In a recent advisor satisfaction survey Based on over 32,000 reviews, Cetera’s Voice Customer Service (VoC) program vigorously measures advisor experience and satisfaction 24/7. Currently, it is rated 4.8 out of 5 stars.

Visit www.cetera.comand follow Cetera on LinkedIn, Youtube, Twitter And Facebook.

“Cetera Financial Group” refers to the network of independent retail companies including, among others, Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors) and Cetera Financial Specialists LLC. All firms are members of FINRA/SIPC. Located at: 655 W. Broadway, 11th Floor, San Diego, CA 92101.

Important Disclosure Information

Cetera does not offer any direct investment, endorsement or advice with respect to Bitcoin or any other cryptographic currency.

Investors should carefully consider the investment objectives, risks, charges and expenses. This and other important information is contained in the prospectus and summary prospectus, which can be obtained from a financial professional and should be read carefully before investing.

SOURCE Cetera Financial Group




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